Wholesome Residing Market and Cafe Appoint Advertising Director

Healthy Living Market and Café has added John Akots to their team as Head of Marketing. In his new role, Akots will lead communications and marketing activities for all three Healthy Living locations. He will be based in Saratoga Springs, NY

An independent food industry veteran, Akots joins Healthy Living with more than a quarter of a century of experience leading creative teams, including eight years as Director of Creative Services for Price Chopper / Market 32 ​​and its flagship Market Bistro location in Latham, NY Akots’ most recent experience includes serving as Marketing Director for Honest Weight Food Co-op in Albany, NY

“With John on board, we are confident that we can show our guests how Healthy Living is different in terms of hospitality, product mix and general shopping experience,” said Eli Lesser-Goldsmith, CEO of Healthy Living. “John brings a seasoned vision to the company and will help us refine our marketing for the years to come as we continue to grow and expand.”

“I’m so happy to be part of the Healthy Living story,” said Akots. “I am inspired by the roots that [founder Katy Lesser] Planted in 1986 to provide healthy, clean food to their neighbors, the communities, and lives that have since changed for the better, and the incredible effort our store teams have made for our guests over the past year. Our mission to foster a passion for good food, health and wellbeing and to be the place where people gather to shop, eat and work has never been more relevant and important. I look forward to writing our next exciting chapters together! “

In April, Chef Michael Daley joined Healthy Living’s South Burlington, Vt. Location’s culinary team to continue developing the retailer’s offering recently introduced HL Fresh LineHL of meals prepared by the chef.

Healthy Living Market and Café is an independent local, organic, and natural grocery retailer with stores in South Burlington and Williston, Vt., And Saratoga Springs. The retailer now employs 320 team members across its three locations and remains a family business run by Lesser and their two children Eli and Nina.

Price Chopper / Market 32, based in Schenectady, NY, operates 130 Price Chopper and Market 32 ​​grocery stores, a Market Bistro, and employs 18,000 teammates in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire. The company, # 56 on The PG 100, Progressive Grocers 2021 list of Top grocery and consumables retailer in North America, is about to merge with Tops Markets LLC, headquartered in Williamsville, NY, which operates 162 grocery stores in New York, Pennsylvania and Vermont, including five from franchisees, and ranks 66th on the PG 100.

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