The FRESH venture begins the third cellular market and helps convey wholesome meals to rural areas

SHAWANO (NBC 26) – Access to healthy and affordable food can often be challenging for people in rural areas.

According to the FRESH project, a food security organization, large areas of Shawano County and beyond are in what are known as “food deserts.”

Valerie Juarez

FRESH project starts the third mobile communications market

Valerie Juarez

“Because they don’t have grocery stores, the big grocery stores, the products are often not that good or they have very limited supplies of products, so we like to sell them. Especially for those who can’t drive, we are in the rural communities where people can come and shop with us, ”said Barbara Mendoza, Executive Director of FRESH Project.

FRESH project starts the third mobile communications market

Valerie Juarez

That year, their mobile market expanded to Menominee County.

Mendoza described that this county has a high poverty rate.

“We go to Keshena every second Friday. We start this Friday and then every other Friday we will be there because we change our places every week, ”said Mendoza.

FRESH project starts the third mobile communications market

Valerie Juarez

Every market has a wide variety of fruits and vegetables ranging from strawberries, eggs, rhubarb and more.

FRESH project starts the third mobile communications market

Valerie Juarez

“The people here struggle so hard to eat fresh. There isn’t that much food out here and if we can do our part to make sure people eat fresh, then we’re doing our job, ”said Mendoza.

Little by little, Mendoza and others involved in the project are doing their best to hopefully make a difference for our neighbors.

“They keep coming back, they love it, people are excited about these people. The products we get from our farmers are just amazing, ”said Mendoza.

For more information on upcoming mobile markets, click here for full dates and locations.

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