Smash: App for wholesome meals reductions for younger individuals launches | information
An app has been launched in the UK offering young people cash vouchers and coupon codes for hundreds of healthy foods.
Discounts on more than 300 products from 55 grocery brands are currently available in the Smash app, which is only available to 13 to 24 year olds.
Participating brands include Graze, Whitworths, Ugly Drinks, This, Meatless Farm and Deliciously Ella.
To access the app, users need to take a selfie to pass a face age scan using technology powered by Yoti. You can then scan a curated menu of grocery options and see what savings can be made at nearby participating retailers. The menu can be filtered by price, retailer and any dietary needs.
To redeem offers in grocery retail, Smash has integrated with the voucher provider Valassis, which allows users to print out vouchers for partner brands for “use as cash in large grocery stores”. Coupon codes are sent for online purchases.
At participating restaurants such as Zizzi, Yo Sushi and Tortilla, users present a QR code at the time of bill payment, which the checkout will scan to apply the discount.
The health of the products in the app is based on a framework developed by nutritionist Jenny Rosborough – director of nutrition at Jamie Oliver’s companies – and “depends on the most relevant PHE framework for the food occasion,” said Smash.
The framework is based on upper limits on energy density with upper limits on nutrients that, if consumed in excess, contribute to poor health. However, he recognizes that there is no single measure that can be relevant for every dining occasion.
“It’s not just based on the government’s nutrient profile model as it needs to reflect the nutritional information we have – data is very rarely available per 100g for the restaurant sector – and aims to take a pragmatic approach to promoting better options in every setting “Said a spokeswoman for Smash.
“At Smash, we don’t like to refer to food as ‘good’ or ‘bad’. There is a place for all foods in our diet; Overall health depends on how often and how much, ”she added.
Smash – which stands for Save Money and Stay Healthy – was founded by Chris Holmes, a former director at KFC, where he founded the Colonel’s Club loyalty program and the restaurant chain Ask Italian where he was an MD.
“Young people want healthier, more balanced foods, but they can’t choose those options if they are out of reach,” said Holmes. “We need to make it easier for young people to find better foods that are just as affordable and desirable as chocolate and chips – and that’s where Smash helps.
“The fact that over 50 brands have come together in such a short space of time to support our mission makes me optimistic that by working together to shed light on better eating options, we can help all of our young adults live healthier lives to lead. ”he added.
Developed with the help of youth advisors at Jamie Olivers Bite Back 2030, the app secured £ 1m in funding to launch in September and funding from the Impact on Urban Health charity. Paul Lindley, founder of Ella’s Kitchen, serves as chairman.
“Promoting products that are high in fat, salt and sugar is the main focus,” said Sarah Hickey, child obesity program director for Impact on Urban Health. “This has a negative impact on young people’s diets and long-term health. We are excited to support a mission-led company that can help disrupt this status quo. “
Latest figures from data from the NHS National Child Monitoring Program show that one in three children is overweight or obese by the time they leave elementary school. Child obesity rates are highest among the most disadvantaged 10% of the population, more than twice that of the least disadvantaged 10%.
About every second adolescent is obese or overweight by the age of 24.
“It’s about inspiring young people to make small, healthy changes,” said Holmes. “With young people eating out or having a bite to eat five times a week, we have over 2.2 billion healthier eating options that inspire us every day. Together with our partners, we hope to make food more accessible, affordable and engaging while showing food brands that better food can be better business. ”
Participating brands include: Zizzi, Wahaca, Yo Sushi, Tortilla, Graze, Whitworths, Chop’d, The Coconut Collaborative, The Gut Stuff, Moma, Ugly Drinks, Genie Drinks, Grubby, Noble Foods (The Happy Egg Co), Gold Standard Diet, Delicious Ella, Podberry Pea Snacks, Liobites, Plant Pops, Loveau, Kate Percy’s, Pile of Kindness, 5th Season Fruit, Brave Food, Hullabaloo, Love Raw, Roots, Better Nature, Share Fresh, ChicP, Bepps, Sweetpea Pantry, Sproud, Vedge Snacks, Pikt Fresh, Planty, Eatlean, Wasserbombe, Snackzilla, Vithit, Boka Food, Chika’s, Island Poke, Pep Kitchen, Simply cook, explore the kitchen, Tastily, Evolved Snacks, Bay’s Kitchen, The Sweetpea Pantry, Human Foods, Seggiano, Fleischlose Farm, Jim Jams, Pastaio, Zarabardast and This.