Peter Rabbit 2: The Runaway companions with the UN on the worldwide marketing campaign for wholesome consuming
Courtesy Sony Pictures
The United Nations (UN), the United Nations Food and Agriculture Organization (FAO) and the UN Foundation have partnered with Sony Pictures’ Peter Rabbit 2: The Runaway on a campaign to encourage fans to be food heroes by advocating for healthy, sustainable eating habits, it was announced today. The campaign will encourage actions including adding healthier foods to the diet, shopping in local gardens and farmers markets, reducing food waste and planting gardens.
As part of the campaign, a new public announcement featuring Peter Rabbit and his friends was posted on the screen. In addition, the character will help launch the World Food Day poster competition in over 100 countries and appear in a World Food Day activity book.
“It is an honor that our Peter is working with the United Nations for this good cause, which draws attention to some very important issues that are very important to Peter,” said Will Gluck, writer, director and producer of Peter Rabbit 2: The running away. “Sustainable food and the environment are at the heart of Peter Rabbit’s stories, so we’re delighted that the UN, FAO and the UN Foundation see Peter as an important voice on this important issue.”
“Peter Rabbit is a fun-loving character who is loved by children and fans around the world,” added Maher Nasser, Director of Outreach for the United Nations Global Communications Department. “Peter can help the United Nations reach new and important audiences. His voice is a great way to speak to children and their parents about the importance of eating healthy, buying local products, and other sustainable practices that are important to their health and the health of our planet. We should all strive to be food heroes. “
“The way we produce, consume and think about food is vital to our planet in this crucial year,” said Elizabeth Cousens, President and CEO of the UN Foundation. “We are extremely grateful to Sony Pictures for getting Peter Rabbit and his fans to remind us that we all have a role to play and that each of us can act as food heroes in our own lives.”
“The FAO celebrates food heroes who are helping transform our agriculture and food systems and ensure that everyone has access to affordable, nutritious food everywhere,” said FAO Director General QU Dongyu. “We’re thrilled that Peter Rabbit and Sony Pictures are helping us talk to children and families about why Food Heroes are important so they can learn to do their part and be Food Heroes too.”
You can find out more about the campaign on the website un.org/ActNow and the mobile app as well as at fao.org/world-food-day.