Nottingham Wholesome Meals Firm indicators partnership with Wigan Warriors
The Skinny Food Co., based in Nottingham, has a multi-year partnership with Wigan Warriors from the Rugby League.
The Skinny Food Co. logo marks the brand’s first sports partnership and appears on the collar positions of the first team to play jerseys for men’s and women’s teams.
The Skinny Food Co. line of products will also be included in the club’s high-performance program to support the nutrition and nutrition of the players as the two parties work together on a range of fan engagements and community initiatives to promote healthy eating and wellbeing.
The Skinny Food Co. was founded in 2018 and is represented in major retailers such as Morrisons, Co-op, Home Bargains, TK Max, SPAR, B & M Bargains and Lidl, as well as in more than 30 countries worldwide.
The company has a line of over 210 products that consist of healthier food and drink alternatives for fitness and sports enthusiasts, parents and their children, diabetics, vegetarians and vegans, and people with food intolerances.
Kris Radlinski, Executive Director of Wigan Warriors, said, “We are excited to welcome The Skinny Food Co. into our growing family of business associates.
“Health, nutrition and nutrition are an essential part of modern sport. We are therefore pleased to have the opportunity to integrate the range of delicious, healthy foods and ingredients from The Skinny Food Co. into our range of services.
“Equally important is the opportunity to inform the general public about healthy eating, what we want to achieve through content, fan engagement initiatives and community programs.
“The Skinny Food Co. are clearly on a tremendous growth path. We look forward to supporting their expansion over many years.”
Wayne Starkey, Co-Founder of The Skinny Food Co. added, “Wigan Warriors are a legendary rugby league team, as is my local team, so it’s an honor to announce an official collaboration.”
“Skinny Food Co has always been about helping others lead healthier, more active lifestyles. We are excited to be working with Wigan Warriors to make a real difference in the community.”