New mission educating Ballarat residents tips on how to store and eat more healthy | The courier

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Ballarat Community Health has launched a pilot project for Ballarat Supermarket shoppers to get additional help with healthy food choices. The Eat Well Feel Good Ballarat project provides additional sales promotion in Ryan’s IGA’s three Ballarat supermarkets to encourage shoppers to purchase healthy fresh and frozen fruits and vegetables, and packaged foods with a health rating of 4.5 or five. “Our main goal is to raise awareness of health star ratings by making customers aware of it when they shop in the supermarket,” said Thuruthikattu. Banners, floor stickers, basket inserts, and shelf wobblers placed around products alert shoppers to healthier options. Recipe cards from trusted health groups like the Heart Foundation are also offered to help shoppers plan meals with healthy ingredients. “We want to make it easier for customers to choose healthy products, increase employee knowledge and increase sales of healthy food.” The pilot project runs for three months in each store and Mr. Thuruthikattu said the initial results of the surveys were positive. “Everyone is pretty happy with what’s in the store and they say it helps them choose healthy products and makes them eat healthy foods,” he said. The supermarkets are also rated using an app to analyze their own health score before and after implementing the healthy food messages and health star rating. “In one of the stores, the app said IGA was 69 percent healthy, but after implementing the project it rose to 76 percent,” Thuruthikattu said. Seven staple food categories – breakfast cereals; frozen fruits and vegetables; Dairy products; Loaf; Canned vegetables and legumes; Pasta and sauces; and water – were included in the study, but many other healthy options and starred foods are on the shelves. IN OTHER NEWS Mr Thuruthikattu said customers were also made aware of the health star rating logo on the packaging or the FoodSwitch app, which scans barcodes and displays the healthiest option in that category. The sales figures for healthy foods are also analyzed before and after the project. Our team of local journalists work hard to keep the Ballarat community updated with local news. Here’s how you can still access our trusted content:

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Ballarat Community Health has launched a pilot project for Ballarat Supermarket shoppers to get additional help with healthy food choices.

The Eat Well Feel Good Ballarat project provides additional sales promotion in Ryan’s IGA’s three Ballarat supermarkets to encourage shoppers to purchase healthy fresh and frozen fruits and vegetables, and packaged foods with a health rating of 4.5 or five.

“Our main goal is to raise awareness of health star ratings by making customers aware of it when they shop in the supermarket,” said Thuruthikattu.

ENCOURAGEMENT: Stickers on the bottom of Ryan’s IGA are helping shoppers eat healthier foods. Image: Craig Spurr

Banners, floor stickers, basket inserts, and shelf wobblers placed around products alert shoppers to healthier options.

Recipe cards from trusted health groups like the Heart Foundation are also offered to help shoppers plan meals with healthy ingredients.

“We want to make it easier for customers to choose healthy products, increase employee knowledge and increase sales of healthy food.”

PANEL: Grace Darling looks at cereal boxes to see which one has the higher health star rating.  Image: Craig Spurr

PANEL: Grace Darling looks at cereal boxes to see which one has the higher health star rating. Image: Craig Spurr

The pilot project runs for three months in each store and Mr. Thuruthikattu said the initial results of the surveys were positive.

“Everyone is pretty happy with what’s in the store and they say it helps them choose healthy products and makes them eat healthy foods,” he said.

The supermarkets are also rated using an app to analyze their own health score before and after implementing the healthy food messages and health star rating.

FRESH: Lisa McWilliam buys healthy fruit and vegetables at Ryan's IGA.  Image: Craig Spurr

FRESH: Lisa McWilliam buys healthy fruit and vegetables at Ryan’s IGA. Image: Craig Spurr

“In one of the stores, the app said IGA was 69 percent healthy, but after implementing the project it rose to 76 percent,” Thuruthikattu said.

Seven staple food categories – breakfast cereals; frozen fruits and vegetables; Dairy products; Loaf; Canned vegetables and legumes; Pasta and sauces; and water – were included in the study, but many other healthy options and starred foods are on the shelves.

Mr Thuruthikattu said customers were also made aware of the health star rating logo on the packaging or the FoodSwitch app, which scans barcodes and displays the healthiest option in that category.

The sales figures for healthy foods are also analyzed before and after the project.

Our team of local journalists work hard to keep the Ballarat community updated with local news. Here’s how you can still access our trusted content:

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