“Get It Magnificence 2018” goals to advertise wholesome magnificence
The new season of “Get It Beauty” wants to be different from previous seasons and values the importance of healthy beauty that comes from within.
OnStyle’s “Get It Beauty” beauty talk show, launched in 2006 and gaining popularity through blind testing of makeup products, has become a standard reference for many beauty consumers.
The new season of the show begins on Friday with models Jang Yoon-ju and Moon Ga-bi, Kim Do-yeon from Weki Meki, Lee Soo-hyun from Akdong Musician and beauty influencer Kim Soo-mi as presenters.
“A lot of beauty programs are launched, but they will soon be disappearing. Unlike them, Get It Beauty is a long running show. I’ll try to continue the story, ”said Model Jang, the show’s main host, at a press conference in Times Square shopping mall in west Seoul on Tuesday.
The talk show not only aims to present cosmetic products and techniques, but also to provide valuable information through scientific ingredient analyzes.
“I’ve learned that not all expensive products are always good,” said Model Jang. “The show will be influential with meaningful information.”
The Beauty Talk Show defined the word beauty in general, including the concept of “inner beauty,” as a vague word that usually refers to a person’s mind and personality.
“Because I wanted to go deeper than just talking about the items and styles, every week I’ll share what I do for my inner beauty,” Jang said. “Inner beauty is nothing special. It’s the lifestyle. ”
Beauty professionals will also be featured, including a dermatologist, a beauty magazine editor, and two cosmetic product ingredient experts who will provide viewers with professional and credible knowledge.
The most symbolic segment of the show, the blind test, is shown in
“Beauty-Life-Balance”, in which the hosts choose the best item from 100 products and compare the items in many ways. What is outstanding is that the segment will be sponsorship-free.
Sponsorship has been a sensitive issue for beauty shows in Korea as many have been criticized for recommending sponsored products. Viewers complained that they couldn’t trust the shows.
“There is no sponsorship for the ‘Beauty-Life Balance’ segment,” said producer Yoo Hee-kyung. But he made it clear that there are other parts of the show that are being sponsored.
“Sponsoring often leads to a dilemma on beauty talk shows. In order to make our show trustworthy, we will speak clearly and openly about whether or not a product is sponsored, ”he said.
In response to reports Monday that Hollywood actress Drew Barrymore will have a special guest appearance on the show, Jang said, “I’m nervous about speaking English even though there will be an interpreter. Still, it’s exciting. “
The first episode of “Get It Beauty 2018” will air on Friday at 7:50 pm on OnStyle.
From Im Eun-byel ([email protected])