FP7 / KSA and the Sports activities for All Federation promote a wholesome life with the marketing campaign “From I am unable to to I can” – Marketing campaign Center East

Sports for All Federation (SFA) – brand campaign

The Sports for All Federation (SFA) is under the Ministry of Sports and its primary role is to promote healthy living and physical activity by organizing neighborhood and outdoor sporting events.

In 2021 – and after the great success with the start of the “Baytak Nadeek” – “Your home – your fitness studio” campaign in 2020 and since all sporting activities were still discontinued due to the Covid-19 situation – the SFA started its campaign to emphasize the importance of exercise and physical activity.

The creative idea is based on the simple fact that movement is an integral part

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